Column Farms Competitive Analysis

by Ronald Kmetovicz June 11, 2020

			Product A	Product B	Product C	Product D	Column Farm L	Column Farm XL


System Price--Retail	$ -	$ -	$ 969.96	$ 799.00	$ 850.00	$ 699.95	$ 1,099.00	$ 1,399.00
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Figures of Merit	-	-	-	-	-	-	-	-
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Grow Volume/Site	(Ft^3)	-	0.69	0.36	0.62	0.83	1.30	1.30
$/Grow Volume	$/(Ft^3)	$ -	$ 50	$ 75	$ 46	$ 71	$ 26	$ 34
$/Plant Site	$ -	$ -	$ 35	$ 27	$ 28	$ 58	$ 34	$ 44
Lumens/Plant Site	(lumens)	-	446	400	233	500	625	1,063
Growth Productivity	(Grow Volume/ Plant Site)*(Lumens/ Plant Site)	-	308	142	145	413	814	1,383
Growth Productivity	(Normalized to the Column Farm XL)	-	0.22	0.10	0.10	0.30	0.59	1.00
Total Performance	(Normalized Productivity) * (Normalized Price)	-	0.32	0.18	0.17	0.60	0.75	1.00





			Product A	Product B	Product C	Product D	Column Farm L	Column Farm XL
Growth Productivity	(Normalized to the Column Farm XL)	-	0.22	0.10	0.10	0.30	0.59	1.00
Total Performance	(Normalized Productivity) * (Normalized Price)	-	0.32	0.18	0.17	0.60	0.75	1.00