Column Farms Competitive Analysis

 
Product A Product B Product C Product  D Column Farm L Column Farm XL
 System Price--Retail   $                                                                                                 -    $                   -    $             969.96  $                     799.00  $              850.00  $                      699.95  $             1,099.00  $        1,399.00
                                                                      -                                                                                                       -                         -                            -                                    -                              -                                      -                                -                            -  
                                                                      -                                                                                                       -                         -                            -                                    -                              -                                      -                                -                            -  
 Figures of Merit                                                                                                      -                         -                            -                                    -                              -                                      -                                -                            -  
                                                                      -                                                                                                       -                         -                            -                                    -                              -                                      -                                -                            -  
                                                                      -                                                                                                       -                         -                            -                                    -                              -                                      -                                -                            -  
 Grow Volume/Site   (Ft^3)                        -                        0.69                              0.36                       0.62                               0.83                          1.30                     1.30
 $/Grow Volume   $/(Ft^3)   $                   -    $                     50  $                             75  $                       46  $                              71  $                         26  $                    34
 $/Plant Site   $                                                                                                 -    $                   -    $                     35  $                             27  $                       28  $                              58  $                         34  $                    44
 Lumens/Plant Site   (lumens)                        -                         446                               400                         233                                500                           625                   1,063
 Growth Productivity   (Grow Volume/ Plant Site)*(Lumens/ Plant Site)                        -                         308                               142                         145                                413                           814                   1,383
 Growth Productivity   (Normalized to the Column Farm XL)                        -                        0.22                              0.10                       0.10                               0.30                          0.59                     1.00
 Total Performance   (Normalized Productivity) * (Normalized Price)                        -                        0.32                              0.18                       0.17                               0.60                          0.75                     1.00
Product A Product B Product C Product  D Column Farm L Column Farm XL
 Growth Productivity   (Normalized to the Column Farm XL)                        -                        0.22                              0.10                       0.10                               0.30                          0.59                     1.00
 Total Performance   (Normalized Productivity) * (Normalized Price)                        -                        0.32                              0.18                       0.17                               0.60                          0.75                     1.00